5 Best apps For Small Businesses in 2020

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One of the great things about having a small business is that you can always tap into these services when you need them. If you have an app to keep track of your employees’ weekends’ and how they’re all being treated, that only leaves you more time to do what you’re good at. The truly small business owner has to hire themselves out and do a lot of these tasks that business owners will find themselves doing everyday anyway. 

Each of the apps listed below can help you with different tasks that you do regularly that will either help you out with your business and give you an edge in the competition or give you an edge when you are running the business from home.  

Even when you do need to use one of these apps, it's important to choose apps that aren’t hard to use and can really get your business up and running. I thought it would be a good idea to share a few of my favorite free productivity apps for small business owners. If you have a few minutes, let me know which apps I should add to this list. Let me know if you disagree in the comments. 


Wunderlist is one of the most used calendars on the market. This is because of its simplicity in design. Its smartphone interface allows you to set goals, items to do, and create reminders. Besides this, it also has an offline mode to save your tasks for later. In fact, it can only help you save time, since it saves you from having to spend so much time switching between lists. You can also give it a workout by adding it to your Alarms/Reminders or so many other applications. In addition to being the most popular calendar on the market, it can also help you save on your data fees. All in all, it can be your brain for calendaring. From making lists, to tracking changes, to downloading and working on to-dos, Wunderlist is a handy tool that can help you stay on top of your project.  


If you are in the digital marketing and design space or if you own a business, you may already know what Canva is. Canva a graphic design tool that makes it simple to create professional-looking content. Both apps are free to use and offer additional features for purchase. 

Canva offers a multitude of various templates that span beyond social media. From promotional materials to t-shirt designs, the platform provides a broad range of options that will satisfy the needs of all designers. Canva’s drag-and-drop functionality makes it simple to add a variety of image elements (photos, icons, shapes) to personalize your project.  


PayPal has become the universal payment portal for many online businesses due to the very simple reason that it’s so easy to use, simple to register for, fast to send money to and take money from. You only have to enter your bank account, your credit card details and then voila, you will have received your money. 

PayPal was initially designed as a way to transfer money.  As time has passed, it has become increasingly popular as a tool for tracking a wide range of additional information about your customers, such as their demographics, revenue, purchasing behavior, and more. 

In 2020, PayPal offers a robust suite of financial solutions for small businesses and big companies alike. These services include payment processing, payment gateway, invoicing, business financing, PayPal credit, PayPal business debit card, and PayPal shipping. 


Square is the payment app for small business right now. Small businesses like retail shops, beauty salons, and food trucks will all benefit from Square. 

With Square's integration, you can process credit card payments with your company's credit card. It also enables you to post coupons and stock up on swag. With Square, you can support a growing local economy and build a loyal customer base. 

Square's system encrypts your data. Not only does this encrypt your information and keeps it safe, it also secures your personal information. Businesses can't access your personal info, so they can't request payment. However, that's not all they can do with your personal info. 

Square deducts fixed percent from all credit card transactions. You need to pay extra for the reader that accepts contactless and chip cards. 


Gusto is an app and service that makes money management easy for employees, family and friends. It’s designed to support everyone from salaried employees to small business owners. 

Unveiled in 2012 as ZenPayroll, Gusto serves more than 100,000 businesses throughout the country. Each year they process several dozens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible workplaces. 

The benefit to team owners is that payroll is tied to their customers' payment methods and won't get in the way of any customer transactions. Their benefits are much simpler too. There is no need to run payroll on a separate system, which can slow down service and expose them to potential phishing attacks. Their pay for every service type is automatically handled and you will never pay for shipping, copy editing, document shredding, photocopying or other miscellaneous services that might be needed. And, with that ability to efficiently manage costs, team owners may find themselves able to focus their attention on their main challenges of the business. 

Many of these applications are available for every type of business. And while there are hundreds of them, we chose five that we think are the best. Why them? They offer both free and paid versions, a wide array of features, are easy to use, and are all absolutely worth your time. 

What is your favorite business app or tool? Have you tried any of the ones on this list? Leave us a comment and let us know. 

From WomExperts

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