What is Search Engine Optimization and How It Helps in Marketing Your Business? 




Search Engine Optimization, also more commonly known as the SEO, is all about increasing the quantity and quality of web traffic by using science and aesthetics to make your website more attractive to the search engines.  


But what does SEO truly entail?  


When you look at it from a marketers point of view, the SEO can be broken down into following aspects:   



  • Quality of traffic: quality of traffic mean attracting visitors who are genuinely interested in your products or services.  

  • Webpage Footfall: when the right people click through your search engine results page (SERPs), this footfall is called quantity of traffic.  



  • Organic search results: Even though ads can really help in increasing SERPs, organic traffic is the best because it is genuine and unpaid!  


Why should you aim for high ranking SEO website? 


The idea behind using SEO for marketing your website is to increase its social engine ranking. This is important because most people looking for something on Google will only just look at the first few pages before abandoning the search. So, if you really want to benefit from the high traffic from a search engine, then you need to aim for high rankings. The closer your website is to the first page, the better.   


How to crank up your SEO rating? 


To ensure that your SEO is on on-point, you must focus on quality content and appropriate title tags. High quality content is not only informative but also factual, grammatically correct, and authoritative. Such content automatically gets recognized as valuable by the search engines. Just remember that poorly edited articles will only rank poorly and demoted as low-quality content by the search engines.  


It goes without saying that in the world of search engines, content is the king and it reigns supreme. But good content alone will not be able to make the cut. You can try guest blogging and link building as the primary exercises to increase your SEO rankings organically.  


Did you know that link building exercise for webpages is the single most effective way to bump up your rankings? Find a spot in some popular websites by offering to guest blog for them in exchange for an inbound link to your website. The more inbound links you have, the better it will rank in search engines.  


According to an article in Forbes, Brian Dean of Backlinko  explains that your guest posts should display your best work, especially if you are contributing to reputed publications.  


He adds, "Content for tier 1 sites should beas good or betterthan what you post on your own site.Im talking mind blowing pillar content that forces the hand of the site owner to hit publish.Content that changes minds, sparks conversation, and spurs action." 


However, steer clear from paying to backlink your website, no matter how tempting it seems! Considered as a bad business practice, buying backlinks can get you banned from search engines.  


How does SEO help in marketing your business? 


Search engines index and catalog webpages by using a technique known as web crawling, or spidering. This software looks for compelling information by crawling through the internet which is then used for building search engine indexes. However, not all search engines work the same way. Therefore, what ranks high on Google may not rank that well on Yahoo or Bing.   


Hat tip: if you want your webpage to be discovered by the search engine sooner, you can submit your webpage to the search engines directly for cataloging.  


When you use SEO for promotion of your website, you are basically increasing its overall visibility and the value it provides to its visitors.   


Linda Coles, social media expert and international speaker, explains in her new book “Foolproof Tips to Help You Promote Your Business or Your Brand,” that “the majority of Web traffic is driven by the major commercial search engines: Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.” 


The size or industry of your business doesnt matter because anyone can use SEO and if done the right way, it will always deliver the best results. But what do best results entail?  


Well, SEO brings in organic traffic that is better than paid traffic any day because your site visitors truly want to transact with you. But most importantly, it builds trust and credibility by offering useful and effective user experience.  


 


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