Basics of Email Marketing

This is an introductory course on Email Marketing. It helps learners understand the basics of Email Marketing.

Beginner 0(0 Ratings) 0 Students enrolled
Created by WomELLE Academy Last updated Wed, 21-Aug-2019 English
What will i learn?
  • Gain Basic Understanding of Email Marketing
  • Understand some ground rules for Email Marketing
  • Understand the various types of emails used by organizations
  • Understand some basic metrics used in Email Marketing

Curriculum for this course
10 Lessons 01:28:20 Hours
Module 1
1 Lessons 00:05:15 Hours
  • Introduction and Welcome 00:05:15
  • End Goal 00:06:57
  • Connection 00:05:40
  • Email Funnel 00:15:38
  • Overview 00:04:32
  • Create List 00:16:17
  • Create AR 00:09:03
  • Create Emails 00:11:15
  • Web Forms 00:05:51
  • List Hygiene 00:07:52
  • There are no prerequisites for taking this course
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E-mail marketing is a form of direct marketing that uses e-mail as the delivery medium for communicating a marketing message to a group of people. This course will help learners understand some key topics of Email Marketing such as the types of emails, the metrics to be tracked, and the various components and basic rules for creating a good email.

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About the instructor
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  • 2 Students
  • 43 Courses
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WomELLE is a community working to support our members by helping them achieve their business goals through specialty services, leadership, mentoring, networking, and educational opportunities.

Our vision is to enable positive change for women. We are creating a community that advances and encourages women in business and leadership. We want to see women working together, helping one another, being strong together all while promoting our shared interests of gender equality and equity.

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  • 01:28:20 Hours On demand videos
  • 10 Lessons
  • Full lifetime access
  • Access on mobile and tv