Join women across industries for three days of connection, celebration, and growth.
Join women across industries for three days of connection, celebration, and growth.
No one expected the global coronavirus pandemic when it hit. It came and changed the world completely. It shattered everything, from our health to the education system, to the economy. Lives were lost and means of livelihood gone.
But hairdresser Evelyn Metellus was a bit lucky. Although her business was hit hard, she did not lose hope completely and has now found a way to give back to her community and help other women who have suffered.
1. Who’s Evelyn Metellus?
Evelyn is an artist with a vision. She is the CEO and lead stylist of the prestigious European and Afro hairdressing salon Exotic Hair Creation & Supply Inc. She combines experience, artistry, and technique in a career that spans over two decades and has gained the reputation as South Florida’s most sought-after stylist.
She left her nursing job more than twenty years ago and found her passion in helping others bring out their true beauty so they can look and feel their best. She completed a cosmetology degree and set up her first salon Hair Creations by Evelyn, which has now metamorphosed into a global brand, all the while without sacrificing the commitment to stellar customer service.
Located in the magnificent Cobblestone Village right inside the beautiful Royal Palm Village, Exotic Hair Creation boasts a state-of-the-art hairdressing facility with highly skilled stylists all ready to make you your very best.
Evelyn said that “on April 1, 1995, I opened my first beauty salon in Fort Lauderdale. I was a nurse at the time, however, my passion was always beauty. One day a patient of mine blessed me with the gift of paying my tuition for beauty school, because I would always visit her and do her hair and make-up, for free, while she was in the hospital.” She loves making women look and feel beautiful, especially the ones suffering from hair loss.
Many small businesses are struggling in the face of the coronavirus pandemic, but they need a way to stay afloat. Some short tips to achieve this are: taking advantage of resources provided by the government and other financial institutions, making a three-month financial plan, upskilling their staff, and reviewing their business model to be in tune with current realities.
Why it is important for small business owners to work together during times of hardship
COVID-19 has proved that no man is an island. That is why it is important for small business owners to work together, as it will help them take their businesses to a whole new level. They will be inspired, grow their network, learn from one another, and find solutions to their problems. It is a win-win situation.
With the term “referrals,” I mean recommending the services or products of someone else. It is one of the most effective marketing strategies available, better than others like inbound marketing, email campaigns, and pay-per-click ads.
It requires no financial investment and brings invaluable leads. Evelyn says most of her clients are through referrals because of her excellent service delivery.
Nothing is easy in life. Just like a baby, you must crawl before you can walk. Be strong and courageous and never give up, because there is a light at the end of the tunnel.
Evelyn can help women grow back their hair after chemotherapy; this is what she does every week. She’s confident that she can help her clients and is now getting ready to help her new client, someone who’s “gonna lose all her hair. I am preparing to make a wig for her and that gives her hope because she knows that I know what she likes. I cannot wait to help her grow her hair back after chemotherapy.”
Evelyn is also aware of what people are going through and is ready to give back
to her community. A percentage of her proceeds goes to charity because there are “so many people suffering from hair loss and I want to be able to help them be their best self.”
Her nonprofit also creates hairpieces for those suffering from hair loss, from cancer to alopecia or for any other reason, to make them feel good about themselves, and she donates them to “anyone suffering from hair loss whether it is cancer or any other issue.”