Imelda Suzara: The Artistic Founder Behind io media

Imelda Suzara is an artistic entrepreneur who launched io media in 2007 to produce community-focused videos. Initially based in Toronto before expanding to California, the channel celebrates inclusive stories while advocating for social change.

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Imelda O. Suzara Links: 

Website: https://iomediavideos.com/ 

LinkedIn: https://www.linkedin.com/in/imeldaortegasuzara 

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PODCAST INFO:  

Listen to Episodes on WomELLE: https://www.womelle.com/blog/category/Podcast

Website Podcast: https://www.womelle.com/podcast

YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t

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CONNECT:  

- YouTube: https://www.youtube.com/c/WomELLE 

- LinkedIn: https://www.linkedin.com/company/womelle 

- Twitter: https://twitter.com/womelle 

- Facebook: https://www.facebook.com/womelle 

- Instagram: https://www.instagram.com/realwomelle/ 

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OUTLINE: 

02:12 - The Moment of Epiphany

04:28 - Inspiration for IO Media LLC

05:45 - Embracing Entrepreneurship

06:53 - Balancing Artistic Control and Client Collaboration

10:02 - Expanding into Media

11:00 - The Business Potential of Commercial Art

11:51 - The Journey of IO Media LLC

12:50 - Transitioning to a Business Model

14:14 - Collaborative Video Production

15:13 - Targeting Nonprofit Organizations, Professionals, and Businesses

16:40 - Monetizing Videos and Ads

17:09 - Partnerships with Other Producers

17:48 - The Value of IO Media for Businesses

19:50 - The Future of IO Media

26:21 - Being in the Front and Back of the Camera

27:10 - The Challenge of Pricing Services

31:00 - The Vision for IO Media in the Next Five Years

36:06 - The Challenge of Pricing Services

38:56 - Building Trust with In-Person Meetings

41:50 - Appreciation for Women's Organizations