Laurie Parfitt: Innovative Marketing Leader and Cannabis Industry Advocate

Laurie Parfitt is an innovative marketing leader with a passion for driving growth and success in the cannabis industry. As the founder of LKP Impact Consulting, she helps businesses thrive through strategic marketing and brand building.

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Laurie Parfitt Links:  

Website: www.lkpimpact.com 

LinkedIn: www.linkedin.com/in/laurieparfitt 

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PODCAST INFO:  

Listen to Episodes on WomELLE: https://www.womelle.com/blog/category/Podcast

Website Podcast: https://www.womelle.com/podcast

YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t

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CONNECT:  

- YouTube: https://www.youtube.com/c/WomELLE 

- LinkedIn: https://www.linkedin.com/company/womelle 

- Twitter: https://twitter.com/womelle 

- Facebook: https://www.facebook.com/womelle 

- Instagram: https://www.instagram.com/realwomelle/ 

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OUTLINE: 

2:12 - Debunks misconceptions about cannabis's negative effects.

6:45 - Highlights the lack of a clear product designation for cannabis.

9:14 - Offers advice on breaking into the cannabis industry.

14:58 - Provides tips for preparing for an edible experience.

17:28 - Shares personal transformation through the cannabis industry.

21:12 - Explores reasons for medical cannabis usage.

23:44 - Explains the decision to start her own company.

27:28 - Discusses the value of fractional leaders in marketing.

31:37 - Offers advice for newcomers to marketing careers.