Melanie Bell: Aiding Customer Experience for Revenue Growth
November 28, 2022 · 2 min read
Melanie Bell, the founder of Strategic Piece, works towards helping B2B companies deliver exceptional revenue growth by strategizing and uniting their marketing, sales, and service verticals around a technology-driven customer experience built on the HubSpot platform. The company works on four different modes of engagement – Assess, Advise, Action, and Amplify – according to the client’s requirements. Strategic Piece is a gold-tier HubSpot Partner, and for most of the clients, Melanie suggests that as the right software. She is also a believer of fiction reading helping with leadership development, and that is what prompted her to start “Leaders Who Fiction” to help people acquire and develop leadership skills through fiction reading.
Listen to this episode to learn more about Melanie and her business ventures that help the business grow using various techniques.
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Today, you will learn about:
Melanie’s educational background and career
Her transition to entrepreneurship
Founding of Strategic Piece
Services that the company offers
Approaches used by the team
The reason behind the start of “Leaders Who Fiction”
Advice to female business owners
Key Takeaways:
B2B companies need strategies to boost customer experience
New technology and software are key to serving customers better
Working on hindrances key to fuel performance and revenue
Fiction reading can help with business development
Keep innovating and re-inventing to prevent burnout
It is okay not to have everything figured out at once
Connect with Melanie Bell
https://www.strategicpiece.com/