Providing continuity to support business growth. Investment in SEO pays lasting dividends
“"The WomELLE Team was fabulous to work with. We had a website to build within a deadline, and we are extremely happy with the outcome. The Team was able to help us figure out what the site required, and fully customized to better suit our needs.”
Challenge
“Thanks to WomELLE, it’s now that simple for businesses to reach me online.”
Michelene Desravines CPA, LLC is a full-service accounting firm based in Florida, providing personalized tax, accounting, bookkeeping, payroll, and business services to individuals and businesses.
Michelene has been representing WomELLE as an independent CPA for years and knows the team does quality work. In 2019, she decided to open her own firm as a way to continue to help more women and small businesses in need of a great CPA. Her goals are to be affordable and to provide high quality and dependable services. She helps you ensure that your financial records are maintained correctly and accurately.
Michelene’s firm started working with WomELLE at the startup point to build a website for the company as well as provide help with branding, marketing, and business operations.
Strategy
The WomELLE team started by defining the company’s brand identity, which is crucial to the business’s future. As part of the online strategy, we recommend Michelene invest in search engine optimization (SEO). The accounting field is crowded, and keywords are common between firms, so basic SEO tactics may not have much of an impact in distinguishing our client from others.
We needed to provide a stronger service to get the results we wanted. Michelene needed visibility in using specialized terms that matched some exclusive capabilities that her firm offers. SEO gave us an opportunity to highlight these clearly, but, as a new firm, the most important reason for specialized SEO is because viewers can’t read your site if they can’t find it.
Solution in Action
WomELLE designed an elegant logo, followed by a modern website that includes many business features like online appointments. Next, we began with a thorough SEO audit and analysis. From that, we developed a strategy of optimizing the website for speed, images, and carefully targeted metatags.
Once the initial SEO was finished, we took it a step further, with monthly website monitoring to fine-tune optimization on a page-by-page basis. In addition, we provided online business listing optimization, including Google My Business.WomELLE provided SEO for the website including on-page SEO, off-page SEO,and adding the business to different databases of accounting firms in Florida.
All businesses need to find new clients to keep growing, and marketing is an effective way to provide insights about the business. WomELLE built many marketing campaigns to promote the firm’s products through different types of media, such as mail, print, and online platforms. WomELLE designed all the graphics for social media platforms and helped create an offline postcard marketing campaign. We also provided operations support by editing and designing different types of documents including letterhead, invoices, contracts, and proposals.
Results
The SEO strategy was a success! Now, 6 out of 10 clients for the firm come from a Google search. She generates way more revenue each month than the cost of the SEO. “We couldn’t I've done that without the WomELLE Team,” said Michelene.
The ads in WomELLE magazine, the website, and the postcard marketing campaign were successful in generating many new clients. All of the high-quality branded documents designed by WomELLE, including invoices, proposal template, contacts, business cards, letterhead, and envelopes improved the loyalty and trust of Michelene’s clients.
WomELLE continues to support Michelene’s firm and is proud to have helped the firm grow quickly and to identify potential clients easily.
Explore the services that are helping Michelene grow.
Web Development
We create high-quality websites for small businesses and startups with high ambitions. The web solutions we develop are feature-rich, highly functional, robust and secure that enhances the brand.
Branding
Through in-depth research, planning and execution we help you develop a brand strategy. Creation of visual identity including logo, business card, stationery kit, social media and more.
Graphic Design
Design web pages, brochures, flyers, banners, invoices, proposals, documents, catalogs, advertisements, social media posts and other communication materials.
Business Operation
Provide insight and oversight on the production of the company and does whatever is possible to increase the efficiency of the production machine of the business.
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