Most people find cleaning their homes a stressful and time-consuming job. By starting a cleaning business, you can tap into an enormous market. With the spread of COVID-19 , there has been an increased demand to keep homes and workplaces clean. Here's a comprehensive guide to help you start a cleaning business and the skills you may require.
Is it Worth Starting a Cleaning Business?
Before we talk about the process, let us understand if it is even worth starting a cleaning business. No doubt, cleaning can be a rewarding business, but it is not easy. Although you can start a cleaning business without formal training or certification, you will have to be very careful. According to Statista, the global household cleaners market was valued at about 34.6 billion in 2020. The numbers depict that there is an excellent opportunity. Perhaps the demand will increase considering busy schedules and the health concerns of people.
Pros of Starting a Cleaning Business
While it can be overwhelming, you should note that there are various positive aspects to starting a cleaning business:
- Low start-up costs
- You can even start with a few essential cleaning products
- Run the company from the comfort of your home
- Flexible work hours
- No prior experience is required
- Less overhead expenses
Cons of Starting a Cleaning Business
Let us understand the drawbacks of starting a cleaning business. It will help you get a better understanding, and you can make an informed decision.
- Tough and challenging physical work
- It is a competitive field
- Income might be slow
- It can be extremely stressful
How to Start a Cleaning Business?
We have already discussed the pros and cons, which might have helped you decide. Here's a comprehensive guide and step-by-step approach that you must follow to start your cleaning business.
Step 1: Conduct Research
Before you begin the process of getting into the business, you should always research to understand the gaps and opportunities in the market. Conduct primary and secondary research to understand the ideologies and perspectives of your market. If the audience is looking for a particular type of solution, you can consider introducing it. The research will also help you determine competitors' services and challenges. Take note of their strengths and weaknesses. See what better can you offer and how can you leverage their weaknesses to win over your audience.
Step 2: Define your Cleaning Business
One significant thing to understand is that the cleaning industry can have two market groups: residential and commercial. You can choose to provide services to either homeowners or workspace owners. Here are some of the types of cleaning businesses that you can consider:
- Residential cleaning business
- Home maintenance cleaning business
- Move-in and Move-out cleaning (Specifically for clients who are shifting their homes)
- Residential event cleaning
- Green cleaning
- Workspace cleaning
- Construction cleaning
- Disaster and hazardous waste cleaning
For instance, you can also choose to focus on residential event cleaning. It may be fun to organize parties and have a fun celebration at home, but the after mess can be overwhelming. Many homeowners find it highly stressful to clean their homes after hosting house parties. Choose a specialization of your choice and preference. Consider geographical location and psychographics to narrow down your niche.
Step 3: Choose a Business Structure
The next step that you must take is to choose your business structure. Whether you want to start an independent organization or start as a franchise is your choice. You can choose from a variety of options, including sole proprietorship, partnership, LLC, or corporation. As the sole proprietor, you may be solely responsible for the operations of your business. The partnership may be between two or more people, and LLC may limit shareholders to limit their personal liability. Consult an attorney to understand which structure may be ideal for your business.
Step 4: Set a Reasonable Cleaning Budget
You may require a budget for transportation, cleaning, and supplies. Initially, you may not be able to afford high-end equipment and machines. Therefore, you must set a reasonable budget. Also, consider the costs for hiring and payroll. Keep aside some money for taxes and insurance. Your business budget may be affected if you do not keep a certain amount dedicated to the taxes . In addition to stock and inventory, keep the miscellaneous expenses in mind.
Step 5: Work on Your Business Plan
A business plan will give you a proper structure and direction to move forward. Plan and list down the initiatives that you wish to take in the short and long term. Many business owners do not pay attention to the business plan and suffer miserably. It will certainly crystallize your ideas and help you stay focused. If you require funding, you will have to present a business plan.
Step 6: Choose a Brand Name and Brand Identity
After you have worked on the above steps, it is time to turn your idea into reality. Choose a unique brand name that resonates with your identity. Give it a unique identity and make sure that it is consistent throughout. Work on the design aesthetics and visual language for your brand.
Step 7: Get Proper Licensing and Permits
You will have to get certain permits and licenses for setting up a cleaning business. The permits, however, may vary depending on the location. Look online or get in touch with a legal consultant for assistance.
Step 8: Set Prices and Start Marketing
Before starting the marketing efforts, set the prices for each service and/or product. Think about the locations you are comfortable working at . Think about how many clients you will take in a week and all other aspects. After this, start with the marketing initiatives and create awareness about your brand. Use social media and digital channels to build a robust online presence and reach out to your ideal audience. You may also use Google Ads and Performance Marketing to connect with your audience.
Step 9: Make Customer Service a Top Priority
Cleaning is a straightforward occupation that can help you get recurrent business from clients. Therefore, the main strategy should be to keep your existing clients happy. Communicate with your clients and offer them the best customer service. Respond to their request promptly. Reply to the negative comments online and keep track using media monitoring tools. Enhance your customer service and build a positive reputation for your brand.
Step 10: Build Your Network
Ask your family members to spread the word about your business. Join networking forums and groups to create awareness about your brand. Connect with other small business owners and offer them help. If you need help or guidance, you may also look out for a mentor . As an entrepreneur, you should aim at building a solid network.
Skills Required to Start a Cleaning Business
Let us understand some of the qualities and skills that you must aim at developing to build your cleaning business:
- Established record of providing cleaning and disinfecting services
- Detailed understanding of cleaning agents and tools
- Effective customer service
- Excellent time management qualities
- Good physical fitness and stamina
- Good interpersonal skills and problem-solving approach
- Knowledge of hygiene regulations
- Final Thoughts
We hope this comprehensive guide has helped you understand how to set up your cleaning business. Focus on developing these skills and follow the step-by-step process to set a stronger foundation for your business.