Imelda Suzara: The Artistic Founder Behind io media

Imelda Suzara is an artistic entrepreneur who launched io media in 2007 to produce community-focused videos. Initially based in Toronto before expanding to California, the channel celebrates inclusive stories while advocating for social change.

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Imelda O. Suzara Links:  

Website: https://iomediavideos.com/  

LinkedIn: https://www.linkedin.com/in/imeldaortegasuzara  

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PODCAST INFO:   

Podcast website: https://www.womleadmag.com/podcast/    

Apple Podcasts: https://apple.co/3YJHMoy     

Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B     

RSS: https://feeds.libsyn.com/409442/rss     

YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t    

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CONNECT:   

- YouTube: https://www.youtube.com/c/WomELLE    

- LinkedIn: https://www.linkedin.com/company/womelle    

- Twitter: https://twitter.com/womelle  

- Facebook: https://www.facebook.com/womelle    

- Instagram: https://www.instagram.com/realwomelle/    

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OUTLINE:  

02:12 - The Moment of Epiphany  

04:28 - Inspiration for IO Media LLC  

05:45 - Embracing Entrepreneurship  

06:53 - Balancing Artistic Control and Client Collaboration  

10:02 - Expanding into Media  

11:00 - The Business Potential of Commercial Art  

11:51 - The Journey of IO Media LLC  

12:50 - Transitioning to a Business Model  

14:14 - Collaborative Video Production  

15:13 - Targeting Nonprofit Organizations, Professionals, and Businesses  

16:40 - Monetizing Videos and Ads  

17:09 - Partnerships with Other Producers  

17:48 - The Value of IO Media for Businesses  

19:50 - The Future of IO Media  

26:21 - Being in the Front and Back of the Camera  

27:10 - The Challenge of Pricing Services  

31:00 - The Vision for IO Media in the Next Five Years  

36:06 - The Challenge of Pricing Services  

38:56 - Building Trust with In-Person Meetings  

41:50 - Appreciation for Women's Organizations