Laurie Parfitt: Innovative Marketing Leader and Cannabis Industry Advocate

Laurie Parfitt is an innovative marketing leader with a passion for driving growth and success in the cannabis industry. As the founder of LKP Impact Consulting, she helps businesses thrive through strategic marketing and brand building.

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Laurie Parfitt Links:   

Website: www.lkpimpact.com    

LinkedIn: www.linkedin.com/in/laurieparfitt     

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PODCAST INFO:   

Podcast website: https://www.womleadmag.com/podcast/    

Apple Podcasts: https://apple.co/3YJHMoy     

Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B     

RSS: https://feeds.libsyn.com/409442/rss     

YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t    

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CONNECT:   

- YouTube: https://www.youtube.com/c/WomELLE    

- LinkedIn: https://www.linkedin.com/company/womelle    

- Twitter: https://twitter.com/womelle  

- Facebook: https://www.facebook.com/womelle    

- Instagram: https://www.instagram.com/realwomelle/    

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OUTLINE:  

2:12 - Debunks misconceptions about cannabis's negative effects.  

6:45 - Highlights the lack of a clear product designation for cannabis.  

9:14 - Offers advice on breaking into the cannabis industry.  

14:58 - Provides tips for preparing for an edible experience.  

17:28 - Shares personal transformation through the cannabis industry.  

21:12 - Explores reasons for medical cannabis usage.  

23:44 - Explains the decision to start her own company.  

27:28 - Discusses the value of fractional leaders in marketing.  

31:37 - Offers advice for newcomers to marketing careers.