Recent times have forced us to adapt to a virtual lifestyle and communicate with our loved ones virtually. Currently, the internet is the only medium to bring everybody closer since we are locked up in our homes. Therefore, people spend a large portion of their day browsing through the internet. Your non-profit organization can take advantage of this situation by advertising and raising funds virtually. Developing a quirky or exciting website will attract website explorers to your organization. If their thoughts resonate with your cause, they might even be interested in donating to your organization. This is a cost-effective and straightforward method to attract donors.
Let’s look at some virtual fundraising ideas for your non-profit organization:
Invite people who resonate with your cause or supporters who supported your organization in the past for a virtual quiz. Keep the quiz interactive and exciting, with questions related to your cause. You can charge a minimal entry fee for such a quiz, and this entry fee can be used as funds for your non-profit.
To make things interesting, you can also have prizes for the first, second, and third positions to attract more people to be a part of this quiz. This interactive and informative session would be a great hit among all the invitees.
Online games have become a viral obsession. It is a great way to spend time with your friends, and some platforms allow you to make new ones as well. Organizing an online game night would be a hit, especially among the youth. A youthful audience is also very vocal and supportive, allowing you to gain some extra donations.
The entry fee for such a night can be used as funding for your organization. You can even host an online tournament where people can play some of the famous online games. Since it’s a virtual event, it will be easy to gather people from different parts of the world, which would help increase your reach.
Virtual concerts have become a viral trend over the past two years. Music and dance lovers who miss going out and seeing their favorite artists perform would do anything to be at such an event. For such an event, you must carefully choose an artist who is popular among your target audience. Furthermore, since the event is a virtual charity event, the artist may perform for a lesser price.
The tickets for such an event can be priced slightly higher than a game night or an online quiz, as a virtual concert would be an extraordinary event. Further, since it’s not supposed to be very interactive, you can have many invitees.
Charity auctions have been an age-old and reliable method to raise funds for a non-profit organization. First, you will have to set up a web page to put up the material for auction. Then, viewers can even bid on the material or artwork on the webpage. This will assure a reasonable price for all the materials and improve your chances of funds. Your auction page can even have information about your organization and cause you to increase your reach further.
The auction winners or the highest bidders can be announced at an event like an online dinner or an online gala. This would be the best and most impactful platform to express your cause to people. If your guest list is small and restricted to a specific location, you can even find a catering service or a restaurant that would send food boxes to your guest. In return for the food boxes, the restaurant would get a free advertisement at your event. This would be a beautiful gesture for your guests so that they can enjoy such an online gala to the fullest.
Social Media Campaign
Social Media is the best platform to market your organization and your cause. Choose a social media platform that your target audience uses the most. You can use high-quality videos or pictures to attract people to your cause and website. Further, you can insert donation links in your page bios. A recent wave of trendy online challenges has become a great way to attract people to your cause. When people further nominate other people for these challenges, it increases the reach of your cause. For example, the recent #danceforchange challenge was a viral trend on TikTok to empower young people in Africa.
Social Distancing and quarantine have made us all adapt to a more virtual environment, making it a great time to use online platforms as a medium for marketing your cause. Virtual fundraisers are not only an alternative to in-person fundraising but also a very efficient and cost-effective method. We hope the strategies and methods we have suggested will be helpful for your non-profit organization.